The People

The people behind the product.

Viipiin Agrrwal, Managing Director

Viipiin Agrrwal

Managing Director

Viipiin Agrrwal is an entrepreneur with more than three decades of entrepreneurial experience spanning across the fashion, jewellery, bed and bath linen and the stock market industry. Since 1991, he has founded and led manufacturing businesses serving international markets, directing teams of 500+ employees across facilities producing 500,000+ units per month for private and institutional clients, including government supply. His career reflects deep expertise in scaling manufacturing operations and building international supply networks, with B2B relationships spanning 75+ institutional and corporate clients at the highest level across multiple regions.

Shalaka Agrwal, Designer

Shalaka Agrrwal

Designer

Shalaka Agrrwal is a textile design professional with more than 30 years of experience in textile designing and product development. Her expertise spans fabric development, textile construction, patterns, colours, finishes and product specifications, with a deep understanding of how design translates into commercially viable, consistently manufactured textiles.

Kritie Agrrwal, Finance, Marketing & Sales

Kritie Agrrwal

Finance, Marketing & Sales

Kritie Agrrwal is an ACCA Affiliate whose experience spans finance, marketing, consulting, and business operations across 8+ international markets and 15+ organisations. She has worked with global fashion clients on advertising and performance marketing, alongside hands-on production experience. Her background combines financial audit and analysis spanning 10+ departments and functions with commercial and creative execution, driving process improvements and marketing initiatives across the businesses she has worked with.

Aarush Agrwal, Manager, USA Operations

Aarush Agrwal

Manager, USA Operations

Aarush Agrwal is a young entrepreneur with a strong interest in finance, sales and business development. His background includes investment research, production finance and entrepreneurship, including building a home-textile business from the ground up and working across financial analysis, pricing, supplier negotiations and commercial development. This has given him a strong understanding of both the financial and commercial sides of business. As Manager of USA Operations at Agarrwal Embrace Limited, he focuses on developing the company’s presence in the United States, building client relationships and supporting its international growth.